Our Cows Just Made the Greenest Ad. And it’s Creating Lots of buzz.
Why did our cows graze a giant message visible from miles above the Earth? To let the world know just how green Organic Valley’s pastures truly are. They (and the ads themselves) not only provide our cows with lush, green grass to turn into delicious milk, they provide critical habitat for buzzing bees, butterflies, birds and other wildlife. Plus, they absorb carbon from the atmosphere!
The Greenest Ad
Pollinator Friendly
Each letter is made up of a wide variety of organic grasses and wildflowers (with no toxic chemicals!) that create an ideal habitat for pollinators.
Sequesters Carbon
These ads (and all of our pastures) are natural green composting environments, which return nutrients to the soil and absorb carbon from the atmosphere.
Crafted By Cows
Our cows are the real artists here. Fencing is put up to create the shapes of the letters. Then the cows eat the grass around the fences, making the letters visible.
“Buzz-worthy means our land and farm is worthy of the bees and pollinators. If you build it, they will come, and we built it and they came.”
- Ron Holter, Organic Valley Farmer
Nearest Airport: Green Bay Austin Straubel International Airport
Melissa Weyland and Roy Owensby have farmed in picturesque northern Wisconsin for the past two years. They are deeply committed to their farming operations, focusing on land stewardship, caring for their cows and listening to the needs of the land.
Nearest Airport: Frederick Municipal Airport
The Holter's have been farming in a quiet valley on the edge of the Blue Ridge Mountains since 1889. Ron Holter and his son, Adam, are partners on the six-generation farm. They tout the benefits of organic practices and have seen nothing but improvement on their home farm since transitioning to organic.
Nearest Airport: Minneapolis–Saint Paul International Airport
Purchased in 1906, the Zweber family farm is situated in the rolling green hills of a quaint town in southern Minnesota, just 30 miles south of the bustling Twin Cities. The Zwebers remain dedicated to their core values, believing that understanding where your food comes from is the first step to living a healthy life.
Our Organic Pastures Protect Nature
Squash Bee
Monarch Butterfly
Kincaid's Lupine
North American Wood Turtle
Our communities are losing small organic family farms at a rapid rate, and we have seen that when organic farms go away, they are gone forever. With your help, we can create a positive ripple effect that benefits organic farms and the entire ecosystem!